/Subway
Subway unveils new Subway Series menu
This is part of the brand’s massive global business transformation campaign.
Subway has unveiled its new Subway Series menu in the UK and Ireland as part of its large-scale global business transformation journey.
The new menu was a product of extensive research and positive responses from guests during market testing, which saw 1.4m Series Subs served in 340 restaurants across the UK. Because of this, 15 chef-inspired creations for a simple, fast, and tasty Subway experience are now available to customers as well as continue to custom-make their own Sub, Wrap, SubMelt®, or Salad.
The new chef-inspired signature sandwiches aim to simplify ordering in its restaurants and offer an alternative for people occasionally experiencing choice fatigue, ordering anxiety, or just simply wanting a good choice made simple.
“In developing the new menu, guests told us that they wanted food tailored to their lifestyle. In order to meet that need, we’ve evolved our menu and are putting the power back into the hands of guests, so that there are now two ways to Subway – created by us or created by you,” said Nigel Doughty, Managing Director, UK and Ireland.
The menu will be supported by a new creative highlighting the “Two Ways to Subway” and creating a debate about what type of consumer are you. The multi-media campaign will focus on innovation and championing consumer choice and will be the brand’s biggest media investment to date.
Subway recently achieved a 10.5% increase in same-store sales in the UK and Ireland.
